Mashable + Philips Hue

AV: BRANDED CONTENT, Narrative Direction and Scripting

Philips Hue came to Mashable to be their lighting system content partner. I created a multimedia campaign that demonstrates how to use the Hue with the brand's target consumer: the lifestyle hunter. In selecting two influencers in the nightlife and tech space, this campaign showed the Mashable superfan that this product should be apart of any "smart" household. 

Videos: 

Hollywood's Champion of New Sound, DJ B-Hen was featured in video #1 as the energetic house party host. He played some tunes for his guests while his Hue system was his co-host. 

Tech CEO and Dave.com app founder, Jason Wilk showed us how he stays focused during the day for his fast-paced career and how his Hue keeps him relaxed at home in video #2. 

Articles: 

To make this campaign well-rounded, we dug a little deeper with DJ B-Hen to find out why lighting and sound go so well together in creating the energy his crowd responds to. We also discovered just how many color options the Hue offers and how to set up the voice commands. 

This campaign garnered 100K page views, over 40K unique visitors and was shared over 5K times on social media.