Mashable + Samsonite
Samsonite came to Mashable to promote their new business bag collection targeted to the on-the-go creative professional. In response, I created a content series that took a closer look at the commuter culture in three different cities: New York, Chicago, and San Francisco. In this modern day-in-a-life series, three creative entrepreneurs/influencers showed Mashable how they navigate their cities as they build their business. Each Samsonite's business bag was modelled, one style per city, by each influencer who demonstrated just how important it is for every commuter to have the right bag is to get the business done. In addition, we created infographics that provided commuter facts about New York, Chicago, and San Francisco, proving that every big city is not the same.
Link to NEW YORK CITY immersive article and infographic featuring chef and restaurant owner, Matty Bee.
Link to CHICAGO immersive article and infographic featuring the marketer and restaurant blogger, Chicago Food Girl.
Link to SAN FRANCISCO immersive article and infographic featuring chef and author, Nik Sharma.
