Hennessy + Nas

In announcing Hennessy’s brand ambassador Nas, my team was tapped to create a robust influencer program with two objectives: 1) select the most influential personalities in music, art, and sports and 2) activate them at relevant cultural events where Nas would make an appearance at to capture content that drove impressions. My role:

• INFLUENCER STRATEGY: Research the most aligning influencers in the Sports, Arts & Music verticals.

• TALENT MANAGEMENT: Court and entertain several options whilst collaborating with Hennessy on who should be the final selection.

• CONTENT STRATEGY: Once the final influencers were selected, partner with them to create a robust content capture plan at the various cultural events throughout the year & and creative development of each social and digital asset.