The Grio & Toyota

AV: BRANDED CONTENT, Narrative Direction and Scripting

TheGrio x Toyota Avalon came together to document a “New Way To Play” with host and hairstylist, Johnny Wright. Johnny and his handpicked selection of friends, influencers, celebrities let loose at an epic game night, a silent dinner party and the most glamorous glamping trip Los Angeles’ has ever seen in three branded content episodes.