Tuca & Bertie

Key Art: Concept & Creative Direction and Copywriting

AV: Narrative Direction and Scripting

Adult animation, Tuca & Bertie starring the voices of Ali Wong and Tiffany Haddish features two best friends, bird-women in the wonky world of Bird Town. Created by Lisa Hanawalt, producer, and production designer of the critically acclaimed BoJack Horseman, Lisa created a one-of-a-kind series that brilliantly explored the journey of female friendships in navigating love, career, trauma and beyond. This campaign was a socially-driven one, tapping into the topical feminist and female-empowering conversations through the obscure visuals from the show on Twitter, Facebook & Instagram. In addition to the below Art + AV, we released this #EqualPayDay teaser on April 2nd poking meaningful fun at Bertie’s mansplaining co-worker antics with the relatable conversation happening on social that day as our first key campaign beat. We also created a music video featuring Tuca & Bertie singing together and a dance video mashing Tuca & Bertie with Ali and Tiffany..