Disenchanment

Disenchantment Part Two

Key Art: Concept & Creative Direction and Copywriting

AV: Narrative Direction and Scripting

Matt Groening’s world of Disenchantment (deemed ‘The Simpsons’ meets ‘Games of Thrones’ for its medieval references and classic witty Groening style of humor) goes to the medieval past, following the misadventures of Princess Bean (Abbi Jacobson), her personal demon Luci, (Eric Andre) and her feisty elf companion Elfo (Nat Faxon) - a trio who are up against ogres, trolls, elves and more but their more interested in drinking and having fun with each other. This campaign was a true partnership with Matt Groening’s creative team. We ensured that all creative touchpoints from art, to social, to video were in Matt Groening’s identifiable style.

In addition to the Art + AV below, we also activated the rabid social audience of cosplayers (Bean, Elfo & Luci) to recreate their favorite characters. We also did an optical illusion stunt at the Santa Monica piers in Los Angeles.