Tunisia WilsonComment

The Bear + Stella Artois

Tunisia WilsonComment
The Bear + Stella Artois

AV: Creative Direction; Production; On-Set Director

Stella Artois looked to partner with The Bear on FX/Hulu in a 360 integrative campaign to promote their new urban creative direction and brand positioning. Authenticity being their number one priority, the team and I created a series featuring conversations on the chef experience with chefs themselves: Roy Choi and The Bear’s Food Producer + Chef, Coco Storer.

EP 1: Presentation vs Taste

EP 2: Staff Meal

EP 3: CHEF ON CHEF