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Hi, I am Tunisia Z. Wilson,

and I am a award-winning creative + social leader with 15+ years of experience turning storytelling into strategy and strategy into impact. I'm not new to this — I’ve been building rabid, culture-shifting audiences across social, digital, and experiential platforms long before “community” became a buzzword.

As an award-winning Executive Creative Director, writer, and director, I’ve led 360° campaigns across AV, print, social, branded content, and live experiences—earning Clio, GEMA, and Emmy recognition while shaping narratives for iconic brands and IPs like FX, Netflix, VH1, BET and more.

From fueling fandoms at BET and VH1 to driving global engagement for Netflix titles like She’s Gotta Have It and Dead to Me, my superpower is building work that moves culture and builds community. Most recently at Disney’s CreativeWorks, I led branded storytelling for FX, merging high-end creative with cultural currency through campaigns for The Bear, Fargo, Atlanta, and more—alongside partners like American Express, Stella Artois, and Tiffany & Co.

In 2025, I launched BTW Studios™ — a creative imprint and community for Black women at work, built at the intersection of storytelling, strategy, and safe space. Through original platforms like:

  • 🎙 That Work — the podcast redefining soft power, purpose, and leadership for Black women (Season 1 now streaming)

  • 🍽 This Works IRL — intimate live conversations _ interactive dinners held at cultural events

  • 📲 Text Works — the group chat for work wifeys

  • 💼 The Worthshop — a forthcoming corporate curriculum built to help companies actually retain, respect, and resource the Black women they claim to value

Inspired by past collaborations with Oprah Winfrey, Tia Mowry, and Facebook, I created BTW Studios™ for brands that want to speak to Black women authentically—and mean it.

When I’m not working, I’m probably binge-watching TV and TikTok, baking something sweet, or planning my next international shopping trip.

That Work Season 1 is available wherever you get your podcasts, with full episodes streaming on YouTube @TunisiaBTW.